HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding. 

Objective

We are seeking a business insights specialist to spearhead the generation, implementation, and analysis of omni-channel use cases. This role involves identifying and prioritizing opportunities to improve customer experience, boost revenue, and optimize costs across all direct channels. Additionally, you will extract and analyze data to measure and report on the performance of direct channels, marketing channels, and omni-channel initiatives.

Success in this position requires experience in data analytics and insights, customer data platforms, or digital marketing. Additionally, strong communication, presentation, and stakeholder management abilities are essential. The candidate should work well with cross-functional teams and external partners to create innovative and impactful solutions.

Role Purpose

• Create and implement omni-channel strategies that align with business goals and customer needs. This involves defining the case, journey, value proposition, success metrics, and implementation plan for each strategy.
• Conduct market research, segmentation, competitive analysis, and data mining to generate insights and recommendations, identifying customer pain points, preferences, behaviours, and needs across channels.
• Extract and analyze data to measure and report the effectiveness and ROI of commercial and omni-channel strategies, designing dashboards, reports, and visualizations to track KPIs and trends.
• Manage the omni-channel project portfolio, including scope, budget, timeline, risks, and issues, coordinating with stakeholders, managing dependencies, resolving conflicts, and ensuring quality and compliance.
• Collaborate with cross-functional teams and external partners to ensure successful implementation and integration of omni-channel solutions, providing guidance and support, and facilitating alignment with the overall analytics vision and strategy.
• Perform end to end a/b testing and optimize omni-channel experiences and content to increase conversion rate.

The Ideal Candidate

• Bachelor's degree in business, digital marketing, analytics, or a related field.
• At least 2 years of experience in digital marketing, data analytics, customer insights, or a similar role.
• Strong analytical and problem-solving abilities, with proficiency in tools like Excel, SQL, Power BI, Google Cloud Big Query, Adobe Analytics, etc.
• Experience in measuring KPIs, and calculating ROI on investment

Desirable Qualities

• Excellent communication, presentation, and stakeholder management skills, with the ability to influence effectively.
• Self-driven, proactive, adaptable, with a growth mindset and a passion for innovation.

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate, connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.