HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding. 

Work location: Korea - Seoul

Responsibilities

We are looking for a strategic and results-driven Manager, Commercial to lead the commercial team in Korea for HK Express. The role requires the successful candidate to lead the planning, development and execution of commercial initiatives in Point-of-Sale Korea, in order to achieve the revenue budget for POS Korea. The Manager, Commercial in Korea will work closely with the various Commercial functional teams in Head Office to oversee brand positioning, sales campaign execution, digital marketing performance and market growth strategies. It is desirable for the candidate to have the ability to work across functionalities to deliver impactful commercial campaigns that enhance customer engagement, retention and growth.

Strategic Commercial Planning

• Develop and implement market-specific sales and marketing strategies that align with HK Express overall business targets.
• Transform commercial goals into actionable commercial initiatives aimed at driving revenue growth, customer engagement and brand loyalty.
• Collaborate closely with cross-functional teams in Head office to ensure commercial initiatives are aligned with business priorities.

Brand Management

• Strengthen HK Express’ brand equity in the local market by ensuring consistent brand positioning across all channels and touchpoints.
• Localize brand campaigns and messaging to resonate with local consumers, while upholding the global brand equity.
• Manage strategic partnership and sponsorship that enhance HK Express’ visibility.

Digital & Performance Marketing

• Oversee digital marketing campaigns across paid, owned and earned channels (social media, search engines, display ads, influencer marketing, CRM),
• Develop and implement performance marketing strategies to optimize conversion rates, ROI and customer lifetime value.

Market Intelligence & Data Analytics

• Conduct thorough market research and competition analysis to identify growth opportunities and consumer trend.
• Monitor campaign performance and provide actionable insights and recommendations to optimize future marketing strategies.

Sales strategy and execution

• Collaborate with Head Office Sales and Distribution team to implement effective sales campaigns and channel management.
• Build and maintain strong relationship with travel trade, tourism board and key accounts in local market.
• Prepare regular sales forecast.

Campaign & Project Management

• Plan and execute integrated marketing campaigns for local market, within budget and timeline KPI.
• Coordinate with regional creative and content teams to produce engaging storytelling and localized campaign material.

The Ideal Candidate

• Bachelor’s degree or equivalent experience in Business Management, Marketing, or a related field required;
• Minimum 5 years’ experience in commercial function, preferably in aviation or tourism industries;
• Proven track record in driving commercial initiatives and deliver sales revenue budget.
• Strong presentation skills and stakeholder management skills.
• Strong analytical capabilities in performance metrics, ROI tracking and data driven decision making.
• Ability to thrive in a fast-paced, multicultural environment;
• Excellent communication skills; proficient in both spoken and written English is mandatory. 

커머셜 매니저 (한국)

근무지

• 서울, 대한민국

담당업무

전략적 커머셜 기획

• HK Express의 전체 비즈니스 목표에 부합하는 시장별 영업·마케팅 전략 수립 및 실행
• 영업·마케팅 목표를 구체적인 실행 계획으로 전환하여 매출 성장, 고객 참여 확대, 브랜드 충성도 강화
• 본사 내 다양한 부서와 협업하여 주요 커머셜 이니셔티브가 회사의 우선순위와 일치하도록 조율 및 관리

브랜드 관리

• 모든 채널에서 일관된 브랜드 메시지를 전달하여 HK Express의 브랜드 가치 강화
• 글로벌 브랜드 가치를 유지하면서 현지 소비자 특성에 맞춘 캠페인 및 메시지 현지화 추진
• 전략적 파트너십 및 스폰서십을 관리하여 브랜드 인지도와 시장 내 가시성 확대

디지털·퍼포먼스 마케팅

• 소셜 미디어, 검색 엔진, 디스플레이 광고, 인플루언서 마케팅, CRM 등 다양한 채널에서 디지털 캠페인 운영

• 전환율, ROI, 고객 생애가치 최적화를 목표로 퍼포먼스 마케팅 전략 수립 및 실행

시장 인텔리전스 및 데이터 분석

• 시장 조사와 경쟁사 분석을 통해 성장 기회 발굴 및 소비자 트렌드 파악

• 캠페인 성과를 모니터링하고 실행 가능한 인사이트를 도출하여 향후 마케팅 전략 최적화

영업 전략 및 실행

• 본사 영업·유통팀과 협력하여 효과적인 영업 캠페인 및 채널 관리

• 여행 업계, 관광청, 주요 거래처와의 관계 구축 및 유지
• 정기적인 매출 예측 및 보고

캠페인 및 프로젝트 관리

• 예산과 일정, KPI 내에서 현지 시장 통합 마케팅 캠페인 기획 및 실행
• 지역 크리에이티브·콘텐츠 팀과 협력하여 현지화된 캠페인 자료 제작

자격요건

• 학력: 경영학, 마케팅 또는 관련 분야 학사 학위 이상
• 경력: 영업·마케팅(커머셜) 분야 5년 이상 경력 (항공·관광 산업 경험 우대)
• 성과 경험: 영업·마케팅 전략 실행을 통해 매출 목표 달성 경험 보유
• 역량: 뛰어난 프레젠테이션 능력과 이해관계자(Stakeholder) 관리 능력
• 분석력: 성과 지표 관리, ROI(투자 대비 수익률) 추적, 데이터 기반 의사결정 능력
• 환경 적응력: 빠르게 변화하는 다문화 환경에서 업무 수행 가능
• 언어 능력: 영어 필수 (구두 및 문서 모두 원활히 소통 가능)