HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Location: Shenzhen, China

Reporting line: Manager, Marketing

Role and Responsibilities:

• Develop and execute digital strategies to drive qualified traffic to the company website and app, with ongoing tracking and analysis to optimize results across all markets, particularly in driving inbound travellers to Hong Kong from Asia.
• Plan and manage holistic marketing campaigns, focusing on digital channels such as SEO, SEM, programmatic display, and social media platforms, to achieve marketing objectives for both always-on initiatives and advertising campaigns.
• Identify potential partnership opportunities and devise relevant campaigns in overseas markets with tourism boards and local partners to build brand awareness and consideration.
• Ensure brand consistency and efficiency across all channels.
• Research and develop opportunities for industry-specific digital marketing technology.
• Compile data, learnings, and ROI analysis from marketing campaigns and report back to the business.
• Compile monthly reports specific to digital and social media activities.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Coordinate with external agencies by providing directions and feedback.
• Conduct market research and prepare marketing reports as needed.
• Assist with day-to-day team operational and administrative tasks.

Qualifications:

• 3-5 years of experience working in Marketing.
• Undergraduate degree in any discipline, preferably in digital marketing, marketing, or advertising.
• Substantial experience in running and developing digital marketing initiatives.
• Hands-on experience with Google Ads, DV360, Bing, Yahoo JP, Naver, Baidu, Google Analytics, Adobe Analytics, and Meta.
• Understanding of social media best practices in various Asian markets.
• Strong understanding and handling of digital marketing and social media, their functionalities, and trends.
• Experience in leading through-the-line marketing campaigns, including ATL, OOH, Digital, and Social.
• Experience in developing marketing campaigns in collaboration with external partners.
• Good command of written and spoken English and Chinese.
• Ability to copywrite and translate in English and Chinese.
• Understanding of the GBA and Asia landscape.

Desirable Qualities:

• Excellent organizational skills with strong attention to detail.
• Creative, organized, with strong communication and analytical skills.
• Strong interpersonal skills, able to work effectively across functions as well as independently, yet multi-task and thrive in a fast-paced environment.
• Self-motivated, independent, and energetic team player with a good business and commercial sense.

职位: 市场营销专员

地点: 深圳

汇报对象: 市场营销经理

职责与工作内容:

• 制定并执行数字营销策略，以吸引优质流量至公司网站和应用程序，并持续跟踪和分析各市场的效果，特别是推动亚洲地区旅客赴港
• 策划并管理全面的市场营销活动，重点通过数字渠道（如SEO、SEM、程序化展示广告和社交媒体平台）实现营销目标，涵盖常规推广和广告活动
• 发掘潜在的合作机会，并与海外市场的旅游局及本地合作伙伴共同策划相关活动，以提升品牌知名度和认知度
• 确保品牌在所有渠道上的一致性和高效性
• 研究并开发行业相关的数字营销技术机会
• 汇总营销活动的数据、经验和投资回报分析，并向业务部门汇报
• 编制每月数字和社交媒体活动的报告
• 评估新技术，确保公司在数字营销领域保持领先地位
• 与外部代理机构协调，提供指导和反馈
• 进行市场调研，并根据需要准备市场报告
• 协助团队日常运营和行政事务

任职资格:

• 拥有3至5年市场营销相关工作经验
• 拥有本科以上学历，专业不限，优先考虑数字营销、市场营销或广告相关专业
• 具备丰富的数字营销项目执行和发展经验
• 熟练操作Google Ads、DV360、Bing、Yahoo JP、Naver、百度、Google Analytics、Adobe Analytics及Meta平台
• 了解亚洲各市场社交媒体的最佳实践
• 对数字营销和社交媒体有深入理解，熟悉其功能和趋势
• 有整合式营销活动经验，包括线上线下广告（ATL）、户外广告（OOH）、数字及社交媒体
• 有与外部合作伙伴共同开发营销活动的经验
• 良好的中英文书面及口头表达能力
• 具备中英文文案撰写及翻译能力
• 了解粤港澳大湾区及亚洲市场环境

理想素质:

• 出色的组织能力，注重细节
• 具备创意、条理清晰，沟通能力强，具备良好的分析能力
• 具备良好的人际交往能力，能跨部门协作，也能独立工作，能在快节奏环境中多任务处理
• 积极主动、独立、有活力的团队成员，具备良好的商业和市场敏感度