HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Role Purpose

• Assist department manager to develop effective corporate and consumer communications strategic plans across the region to achieve company’s brand propositions and sales goals
• Manage PR & Communications programmes on corporate and consumer levels, such as press conferences, media / KOL tours, KOL and media engagement programmes, travel seminars with media / KOL participations and sponsorships
• Maintain a strong understanding on HK and regional markets, the diversifying media & KOL landscape and consumer behaviour
• Cultivate strategic relationships with the local media, KOL and other key stakeholders in HK and regional markets for building top-of-mind brand awareness, maximising brand exposure and driving positive media coverage on products and services
• Identify potential service providers / agencies and provide proper briefing to them for ensuring brand image and messaging consistency
• Manage the relationship with non-profit organisations and identify best collaboration opportunities
• Drive marketing campaigns and product launches from Public Relations perspective
• Prepare press release; handle translation, editing, proof-reading for communications materials
• Ensure proper communications with other teams for synergies and effective collaboration
• Take an active role on crisis management; assist the department manager during crisis management

The Ideal Candidate

• Degree holder or above in Communications, Journalism, Marketing or Language related disciplines
• Minimum 4 years’ solid experiences in public relations and communications with at least 2 years in supervisory level
• Significant knowledge and understanding of diversifying media and KOL landscape, consumer behaviour and the market trends
• Good relationships with media and KOL is highly preferred
• Solid experience in strategic planning and supervision on projects
• Excellent command of English and Chinese – Cantonese and Mandarin (both spoken and written)
• Proficient in MS Word, Excel, Powerpoint and Chinese Word Processing

Candidate with more experience will be considered as Assistant Manager, Public Relations

Desirable Qualities

• High quality of thinking and analytical awareness
• Creative and versatile, proactive and independent, strong communications and presentation skills
• Good team player
• Goal-oriented and self-motivated
• Excellent organizational skills with strong attention to details and good logistic planning
• Ability to meet tight deadline and work under pressure
• Strong administrative skills
• Independent with strong interpersonal and relationship building skills
• Interest in the aviation and travel / tourism industry
• Willing to travel and work after office hours
• Stakeholder orientated

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate, connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.