HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding. 

Role Purpose

Lead HK Express’ outport commercial strategy and execution across priority overseas markets, driving sales and marketing performance to deliver revenue target and brand visibility. The role combines leadership of B2B/B2C sales channels with oversight of outport sales and marketing initiatives, ensuring alignment with corporate brand strategy, revenue targets and policy/compliance requirements. The position reports to the Chief Commercial Officer and manages a multi‑country team.

• Define and execute the outport sales and marketing strategy aligned to Commercial and Brand priorities; execute commercial plans in outport countries to achieve revenue budget and business targets
• Collaborate with head office Sales and Communications team and coach a multi-country team to deliver business targets
• Instill strong organizational discipline, OKR alignment and policy adherence across overseas markets
• Collaborate with head office communications team to localise outport marketing campaigns (digital, social, PR/activation and trade co op) to stimulate demand and support revenue targets
• Partner with Marketing team to localize brand messaging and ensure consistency with UO brand guidelines; measure campaign ROI and optimize spend
• Lead trade shows, familiarization trips, joint promotions and sales campaigns to strengthen brand presence and conversion
• Track marketing KPIs (traffic, conversion, CAC, revenue per dollar spent, brand lift) and course correct quickly
• Build a robust market insights cadence; monitor competitor moves, regulatory changes and pricing dynamics; translate insights into actionable sales and marketing plans
• Prepare monthly segment strategies and executive performance reports with clear ROI and risk/mitigation
• Work closely with Revenue Management team to maximize outport Point of Sale revenue and improve yield across various sales channels and marketing campaigns
• Regular Duty travel is required for this position

Qualifications

• Bachelor’s degree in business/marketing or related discipline
• Minimum 10 years of progressive commercial experience in airline industry with combined sales and marketing leadership experience
• Minimum 5 years leading multi country teams
• Fluency in written and spoken English; Asian languages (e.g., Mandarin/Korean/Japanese) are an added advantage

Desirable Qualities

• Commercially aware, data-driven, and results-focused; excels at planning and multitasking while maintaining high execution standards
• Polished communicator with high cultural agility; able to influence senior stakeholders (tourism boards, government, airport authorities) and internal executives

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate, connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.