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General Manager, Revenue Management and Strategy

Apply now Job no: 496876
Work type: Full time
Location: Hong Kong
Department: Commercial

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Role Purpose

  • Drive strategic initiatives to deliver HKE’s RASK and revenue targets, and identify key areas for future revenue growth;
  • Develop and implement low-cost carrier pricing structure;
  • Identify opportunities for tactical pricing actions to generate incremental traffic;
  • Maximise revenue per flight and deliver on company price promise versus the competition; Benchmark and monitor pricing strategy versus the competition;
  • Assimilate all the information from past and current market price performance to predict future trends;
  • Maximise revenue and load-factors on assigned parts of the airline network;
  • Maintain routes in line with performance and budget expectations through the careful management of the fare-class system and provide input and careful inventory management on seat sales;
  • Maintain a fare-code structure and assist in loading of schedules and capacity in accordance with commercially agreed policy;
  • Execute different Revenue Management strategies appropriate to different distribution channels and compilation tariffs for all e-commerce channels;
  • Ensure accurate and up-to-date display of tariffs in CRS/GDS systems, ARINC, ATPCO etc.;
  • Maintain a thorough understanding of HKE’s competitive position, distribution landscape, and industry and market trends.

The Ideal Candidate

  • Minimum 10 years in Pricing and Revenue Management field; minimum 5 years of Commercial Airlines experience;
  • Strong commercial acumen, preferably in the Asian context;
  • Exposure to LCC decision-making at the strategic level;
  • Experience in the areas of revenue management and ancillary revenue;
  • Exposure to the areas of analytics, artificial intelligence, marketing, eCommerce and digital technologies;
  • Exceptional communication and coordination skills;
  • Ability to work with stakeholders at all levels and across all functions;
  • Ability to manage and deliver complex implementation projects.

Please note that with effect from 1 June 2022 onwards, all HK Express employees and contractors who work in Cathay House and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine. Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

Your Future Work Life

  • Fly anywhere we fly for free with your friends and family to explore the world
  • Hybrid working with flexibility in workplace and working hours to foster work-life harmony
  • Open office to collaborate, connect and share great ideas
  • Energetic and multicultural teammates from up to 50 nationalities!
  • Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T. 

Apply now to make YOUR MOVE!



Advertised: China Standard Time
Applications close:

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