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Copywriter

Apply now Job no: 496849
Work type: Full time
Location: Hong Kong
Department: Customer & Brand

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.  Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

 

Role Purpose

  • Handle writing, translating, editing and proofreading all copies of online and offline corporate materials (such as websites, professional announcements, press release newsletters, etc.), social channels and advertisements, from English to Chinese and vice versa
  • Contribute ideas for campaign and content development in order to create synergized content & campaigns that fit the brand’s tonality and lifestyle
  • Copywrite marketing and corporate materials for the daily operations and investor pitching
  • Ensure high editorial standards are met across all content outputs from proof reading to editing
  • Collaborate with Marketing, PR, Branding, and other relevant departments from product to legal to assess project needs and help with drafting the right messaging
  • Drive and gatekeep brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere

The Ideal Candidate

  • Degree holder in English, Communications, Translations, Journalism or related disciplines 
  • Minimum of 2 years of work experience in copywriting. The field of publications, advertising, PR agencies is highly preferred.
  • Excellent command of written English and Chinese (Both Hong Kong and Mainland China styles)
  • Understand the different language styles that appeal to various target markets
  • Be able to work well in a team and with a range of creative people
  • Be able to work under pressure and manage workloads effectively with timeline management
  • Highly self-motivated, detail-minded and well organised
  • Understanding of Hong Kong and Mainland China markets is a must, with advantage of possessing knowledge in other Asian markets
  • Familiar with Social Media Platforms (Facebook, Instagram, WeChat, Weibo, Xiaohungshu, Douyin, Bilibili) are preferred
  • Good communication and project management skills
  • Familiar with the trend and practices of new media
  • Experience with information architecture or responsive content will be a plus
  • Passionate about creative, aviation and travel

Please note that with effect from 1 June 2022 onwards, all HK Express employees and contractors who work in our premises in Hong Kong must have received a third dose of COVID 19 vaccine.  Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.

Your Future Work Life

  • Fly anywhere we fly for free with your friends and family to explore the world
  • Hybrid working with flexibility in workplace and working hours to foster work-life harmony
  • Open office to collaborate, connect and share great ideas
  • Energetic and multicultural teammates from up to 50 nationalities!
  • Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T. 

 

Apply now to make YOUR MOVE!

Advertised: Hong Kong Standard Time
Applications close:

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