Fly with Career Express

We are calling all talents onboard Hkexpress Career Journey.
Join us and your career express is about to takeoff!

Existing Applicants

Login


Search Jobs



Location

Department

Manager, Marketing

Apply now Job no: 496400
Work type: Full time
Location: Hong Kong
Department: Commercial

Job Responsibilities

Marketing & Advertising

  • Lead the Hong Kong-based marketing team;
  • Define the marketing strategy across the customer journey, with a view to integrating concepts across a wide variety of media; media planning, buying with specific focus on digital initiatives;
  • Oversee marketing and advertising efforts across all key markets, working alongside country marketing teams and/or GSAs in markets outside of Hong Kong;
  • Develop creative direction for external communications that internal or external marketing teams can use to deliver cost effective and consistent marketing campaigns;
  • Negotiate contracts with brand and marketing agencies;
  • Look to exploit new marketing channels that provide new/innovative communication or distribution opportunities for the airline; 
  • Ensure marketing campaigns have maximum stand out, reflect the airline’s brand values and where possible provide leverage PR team;

Partnerships

  • Develop and maintain relationships with key partners including but not limited to Financial institutions, associated brand partners, tourism organizations and airport authorities;
  • Drive sponsorship and joint promotion opportunities in all serviced markets;
  • Seek out revenue generating partners for tactical promotions.

Customer experience

  • Track and monitor delivery against the brand and marketing vision;
  • Ensure this is integrated – alongside values – into key people training initiatives;
  • Oversee management of key guest relations issues that have potential to escalate on social media.

Budget

  • Leverage in market Tourism Organizations’ co-op budgets;
  • Manage own departmental cost budget ensuring high return on investment;
  • Ensure achievement of revenue generation targets;
  • Work with Commercial team to achieve overall revenue budget and market share targets.

Management

  • Recruit and develop high calibre department team;
  • Prepare and implement written departmental processes and procedures;
  • Manage staff and workload to ensure that team operates at maximum efficiency within deadlines;
  • Provide effective coaching and training;
  • Develop and motivate staff.

Job Requirements

  • At least 5-6 years of commercial/marketing experience;
  • The ideal candidate will have demonstrated a successful track record in a marketing or brand/product management role especially across digital platforms;
  • Knowledge of the travel (airlines, hotels), service (mobile, banks) or dynamic fast-moving consumer goods environments an advantage;
  • Fluency spoken and written English, Chinese (Traditional/Simplified) ideal.

Advertised: Hong Kong Standard Time
Applications close: Hong Kong Standard Time

Back to search results Apply now Refer a friend

Share this:

| More