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Manager, Marketing

Apply now Job no: 496400
Work type: Full time
Location: Hong Kong
Department: Commercial

Job Responsibilities

Marketing & Advertising

  • Lead the Hong Kong-based marketing team;
  • Define the marketing strategy across the customer journey, with a view to integrating concepts across a wide variety of media; media planning, buying with specific focus on digital initiatives;
  • Oversee marketing and advertising efforts across all key markets, working alongside country marketing teams and/or GSAs in markets outside of Hong Kong;
  • Develop creative direction for external communications that internal or external marketing teams can use to deliver cost effective and consistent marketing campaigns;
  • Negotiate contracts with brand and marketing agencies;
  • Look to exploit new marketing channels that provide new/innovative communication or distribution opportunities for the airline; 
  • Ensure marketing campaigns have maximum stand out, reflect the airline’s brand values and where possible provide leverage PR team;


  • Develop and maintain relationships with key partners including but not limited to Financial institutions, associated brand partners, tourism organizations and airport authorities;
  • Drive sponsorship and joint promotion opportunities in all serviced markets;
  • Seek out revenue generating partners for tactical promotions.

Customer experience

  • Track and monitor delivery against the brand and marketing vision;
  • Ensure this is integrated – alongside values – into key people training initiatives;
  • Oversee management of key guest relations issues that have potential to escalate on social media.


  • Leverage in market Tourism Organizations’ co-op budgets;
  • Manage own departmental cost budget ensuring high return on investment;
  • Ensure achievement of revenue generation targets;
  • Work with Commercial team to achieve overall revenue budget and market share targets.


  • Recruit and develop high calibre department team;
  • Prepare and implement written departmental processes and procedures;
  • Manage staff and workload to ensure that team operates at maximum efficiency within deadlines;
  • Provide effective coaching and training;
  • Develop and motivate staff.

Job Requirements

  • At least 5-6 years of commercial/marketing experience;
  • The ideal candidate will have demonstrated a successful track record in a marketing or brand/product management role especially across digital platforms;
  • Knowledge of the travel (airlines, hotels), service (mobile, banks) or dynamic fast-moving consumer goods environments an advantage;
  • Fluency spoken and written English, Chinese (Traditional/Simplified) ideal.

Advertised: Hong Kong Standard Time
Applications close: Hong Kong Standard Time

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